I woke up in the middle of the night, so I decided to check my phone for any notifications. As expected I had a few work emails and some Twitter notifications. I know that both can wait, but me being who I am, I like to respond as soon as I can. Now will a customer on the east coast check my response in the middle of the night? probably not. However, it is one less thing I have to do when I actually “wake up”. I guess this is what product launches and startup customer support is all about.
The funny thing is that while the feedback we have been getting has pointed out issues that some might consider major, the emails have always ending on a positive note. To have actual customers providing constructive feedback is great. Whether they know it or not, they are a part of our product development. I don’t mind responding to customer emails, the constructive ones at least.
Twitter has also helped, with @mentions, leading to DM’s, and other short forms of assistance. So far, the customers have been helping us, so I really don’t mind helping them out, even if it means responding in the middle of the night, and being connected all day. After all, being connected is what social media marketing, and startup life is all about.
Alright. The company that I have been lucky enough to work with, Appy Couple, went into private beta today. This is awesome for quite a few reasons.
First off, this is my first job after college, and has been more than I could have ever expected. To be a part of product development, even if only for a few short months, is an eye opening process. One thing that I have learned is that every detail matters. The end consumer cares about the detail, and they are the ones that ultimately determine your success. The app approval process is not a joke, it is trying and requires so many iterations to finally get approval. However, seeing your app in the App Store is amazing. To know that people will be using something that you helped create is exciting. If you had asked me six months ago what I would be doing, I would have never said, “marketing a wedding app in Times Square.” Yet, here I am, with March just around the corner, sitting in an office in Times Square, posting all things wedding to Facebook and Twitter. I have now become part of a two person team, Susanne our co-founder being the 1st, with the goal of keeping our fans and followers online both excited and engaged!
The next few months will definitely be interesting, as Appy Couple gains traction in the market, and mobile continues to trend upward. I am just thankful that I am employed, let alone at a mobile startup!
Now this is where I tell you to go to our site, Appy Couple, and sign up for an invite. Then, go to to the iTunes App Store and download our app so you can try it out before setting up your own app!